My first Morgan Factory Tour was undertaken in July 2019, circumstances beyond my control meant that I couldn’t complete it then. This time I was able to complete the whole tour which was led in an admirable fashion by Derek. I should mention that I was a guest of John Sootheran, editor of the prestigious Morgan quarterly magazine MOG.

As you might expect, for Morgan, not a lot had changed since my first visit. The excellent Morgan Experience reception area has been expanded and maybe as a consequence, the ‘Archive’ area seemed smaller with not as many cars on display. I thought the lighting in this area could be improved. 

The Plus 6 model with the new CX bonded aluminium chassis had just been launched on our first visit in 2019. You might be interested to know that the designation CX was chosen because, in Roman numerals, it equates to 110, this being the number of years the company had been in existence in 2019. The more I see this chassis, with double wishbone suspension at its four corners, the more I am impressed with it. The people who designed it should be named and take a bow.

The good news circulating during our visit was that, after a passage of nearly twenty years, Morgan four wheelers have been granted homologation approval in the USA and can now be sold there. What a huge boost to the company’s financial wellbeing that will be. Also, Matthew Hole has been appointed C.E.O after the return of the charismatic Massimo Fumarola to Italy.

So, without more ado here is what I saw on the Morgan Factory Tour –

Morgan Plus Six

Morgan Plus Six Rear

Morgan Super Three USA spec.
Morgan Super Three USA spec. Note that the headlamps are mounted in the middle because in the States Morgan three wheelers are classified as motorcycles
A beautifully engineered rear luggage rack for a Morgan Super Three.
A beautifully engineered rear luggage rack for a Morgan Super Three.
A Photograph of one of H F S Morgan's first "Runabouts" c. 1912
A Photograph of one of H F S Morgan’s first “Runabouts” c. 1912
It was near Christmas after all!!
Morgan Super Three "Bluebird" limited edition.
Morgan Super Three “Bluebird” limited edition.
One of a number of model car displays sited around the factory
One of a number of model car displays sited around the factory
Morgan CXT inspired by the Dakar Rally
Morgan CXT inspired by the Dakar Rally

Morgan CXT inspired by the Dakar Rally. Rear.

IN THE WORKSHOPS

Morgan Factory Tour 1

Morgan Factory Tour 2

One of the limited edition Midsummer cars in final preparation.
One of the limited edition Midsummer cars in final preparation.
Laminated front wing press
Laminated rear wheel arch press which has been in use since the 1950s!!

THE ARCHIVE ROOM

1936 Morgan 4/4 Series 1 DHC
1936 Morgan 4/4 Series 1 DHC
Morgan Aero 8 Race Car
Morgan Aero 8 Race Car
1968 Morgan Plus 8
1968 Morgan Plus 8

Morgan Runabout Record Board

 

I hope you enjoyed this brief view of the Morgan Factory Tour, if you have never been and you are a classic car enthusiast, I would certainly recommend it.

Morgan Motor Company

This article is subject to copyright and should not be republished in part or as a whole without permission from the author.

Nick

 

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